New software platform from High 5 Games

New Jersey-based online gambling software developer High 5 Games has launched a new back-end product titled Universal Game Platform, which it hopes will enable it to establish a stronger position in the remote gambling market at home and abroad.

The platform includes marketing and customer relations management facilities, and is described by H5G spokesmen as a major step forward for the company.

H5G technology vice president Lorin Jameson said Tuesday: “With UGP we can create an even more enjoyable and robust gaming experience for our players and scale our business without significantly increasing expenses.”

Jameson says the platform was developed in-house by the company’s technology team, and was initially rolled out on its Asian-facing freeplay app Shake the Sky Casino before being deployed to H5G’s Facebook High 5 Casino and on iOS.

Users going forward include Caesars Interactive Enterrtainment’s CaesarsCasino.com, and the Gamesys-powered TropicaCasino.com and VirginCasino.com offerings in New Jersey.

The company also has hopes that other online casino operators will take a look at the UGP, which can be easily and quickly integrated.