New sportsbet advert serves up rugby league clubs

Sportsbet’s new video advertising is clearly aimed at Australian National Rugby League punters and revolves around a novel concept in which club-attired fans are pictured in a restaurant ordering club teams from the menu.

The National Rugby League comprises 16 professional men’s rugby league teams in Australasia, and is run by the Australian Rugby League Commission.

The advert will undoubtedly have interest and amusement impact among the faithful, but is very targeted and therefore perhaps more of a mystery to publics less familiar with clubs like the Dragons, Broncos, Rabbitohs, Bulldogs and Raiders, and personalities within the sector.

Still, it’s an interesting and innovative approach to promoting the League, and worth checking out.