New sportsbetting technology will showcase at ICE 2011

Asian sportsbook software provider Sunplus announced that it will introduce its products and services to the European market at ICE in London this month.
Sunplus’ ONEbook sportsbook platform and integrated turnkey betting solutions are designed to maximize profits for Licensees adding sports to their gaming range, or for those wishing to improve their current sports offering.
Carlos Salas, CEO, Sunplus said : “Many competitors offer purely automated solutions. Sunplus utilizes the power of the technology’s artificial intelligence, tempered with the insight and expertise of human operators who can react and respond to changes in a way that technology simply can’t.  With a large and highly-experienced trading team of over 700 traders– plus market leading algorithms developed and refined over many years – Sunplus’ ONEbook platform provides the best prices and widest range of in-running markets and events available, supporting Asian, European and International business.
The platform is also extremely robust and already regularly supports 150,000 concurrent bettors at peak times and our turnkey solutions allow Licensees to offer customers far higher bet limits than they would normally be able to achieve.”
Sunplus is headed by CEO Carlos Salas and Business Development Director, Tom Hall, ex Playtech CEO and AsianLogic co-founder.

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