New sportsbook platform ready for launch

This week’s G2E Asia expo in Macau will see the launch of a new Asian-focused sportsbook offering from SBTech.

Press material from the UK-based company notes that the new platform is available for both online and mobile, and that the interface has been specifically designed to address Asian punters preferences and includes an advanced agent and network management system; a full suite of back office tools that allow networks to manage their own risk and profit; and full coverage of all popular Asian bet types such as Asian handicap and over/under betting options.

The platform also carries a premium online casino product with both RNG and live dealer action from leading software providers.

The live betting offering covers 12,000 live events monthly with 200+ bet types on more than 30 types of sports, whilst the mobile platform offers the same coverage as the web with an easily navigable HTML5 based design.

The betting market is evolving rapidly, and nowhere faster than Asia. Itai Zak, CEO of SBTech says, “Asian punters now expect the convenience of a modern, intuitive and user friendly front end which features all popular Asian bet types as well as single wallet sign on across sports betting and casino.

“We provide this; punters can switch effortlessly from sports book to casino whether betting by web or mobile. This powerful system allows betting from anywhere; punters can start betting at a retail location or with an agent and continue online from home. We offer truly multi-channel betting; a perfect fit to today’s evolving market.”

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