New TV advert from Betdaq

Online betting exchange operator Betdaq has debuted its latest TV ad campaign. Created by agency Alpha Century, the initial #ChangingfortheBettor spot is fronted by Ralph Ineson (The Office, Game of Thrones, Star Wars: The Last Jedi, Harry Potter) and represents a fresh change in brand direction.

Launched on Monday 20 August and running across multiple TV channels in the UK and Ireland, the campaign celebrates the company’s commitment to offering a no-nonsense, permanent commission of just 2 percent on all sports and all markets.

Shot on location at The Valley stadium, London, home of Betdaq-sponsored Charlton Athletic Football Club, the complex night shoot was executed entirely in a single take with Ineson delivering his monologue straight to camera.

The 30-second ad will be aired on Sky Entertainment, News and Sports channels, ITV4, At The Races, TV3 in Ireland, and various VOD and social channels.

The film was created, directed and produced by Alpha Century, who are also behind fellow GVC Group brand Coral’s current TV campaign, ‘World’s Biggest Sports Fan’, featuring Sports Rodstein, played by Hollywood star and comedian Danny McBride.

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