New UK sportsbook hires well-known broadcaster

Swiss-based Argyll Entertainment’s new UK-facing online sportsbook Betonbrazil.com will be fronted by ex-Scottish International footballer turned award-winning broadcaster Alan Brazil, the company announced Wednesday.

The new site has pledged to offer punters a full range of sports betting and entertainment that includes discussion panels and sports news, along with video, audio and print content and competitions.

The new site also includes its own fantasy football game, titled Brazil’s Fantasy Fever, and there are ambitious plans to roll-out a full sportsbook and horseracing offering on the Amelco platform, and a full and diverse range of online casino games in both live dealer and RNG formats, with offerings from quality suppliers like NetEnt, iSoftbet and Realistic Games.

Although based in Switzerland, operator Argyll Entertainment is a subsidiary of the AHG Group based in Orlando, Florida.

Stuart Tilly, CEO of Argyll Entertainment, said in a statement Wednesday:

“At Bet on Brazil, we’ll have a market leading sportsbook and a premium portfolio of casino games to rival the very best operators in the market; it’s just our customers will have a lot more fun playing them.”

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