New Vegas tab online games launched by Ladbrokes

The major UK land and online gambling group Ladbrokes plc has announced the launch of a suite of online real-money games under a new ‘Vegas’ tab on the Ladbrokes.com website.

The new tab is the first product launch following the establishment of Ladbrokes’ partnership with internet gambling software provider Playtech plc .

The new ‘Vegas’ tab offers a suite of around 70 games with around 30 available on mobile channels. A company spokesman said Wednesday that moving forward Ladbrokes will be able to select and offer any of the 400 games available on Playtech’s open games solution that sources games from both Playtech and third party suppliers.

The new games at launch include slots such as The Sopranos, Little Britain and Monty Python’s Spamalot as well as popular table games such as roulette and blackjack.

The licensing agreement also provides Ladbrokes with Playtech’s IMS software which provides customer relationship management capabilities to assist Ladbrokes in improving customer retention and growing customer lifetime values.

Ladbrokes CEO, Richard Glynn, said:

“Ladbrokes customers will now begin to see the benefits of our partnership with Playtech with a strengthened gaming offer across all channels. This, together with the establishment of Ladbrokes Israel which was formed in May has seen us take a considerable step forward in our digital capabilities with further enhancements to come in the coming months.”

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