New William Hill advert focuses on new products

A new football betting campaign for William Hill is nearing launch, focusing on the bookmaker’s most innovative three products: In-Play Betting, Priority Access Card and Cash In My Bet.
Titled “Take Control” [of your football betting experience] and developed by UK creative agency Bark&Bite, the campaign is spearheaded by three 30 second television adverts but will extend across social and online media, radio, retail and print.

The television production has a mixed media format comprising live footage, animation, pyrotechnics and CGI elements to create a dynamic presentation backed by driving music.

Airing this Sunday in the UK, the first of the television adverts will focus on In-Play Betting, with the other two products following in September and October.

William Hill’s head of campaigns, Peter Spiers, said the three products featured in the advertisements offer punters the ability to take control of their football betting experience.

“These innovative products, coupled with the impending launch of our next-generation web-platform, will allow our customers to enjoy the ultimate betting experience,” he said.

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