Global Gaming’s flagship brand, Ninja Casino, has begun a 10-week multi-media marketing drive in Sweden and Finland.
The in-house developed campaign includes on and offline spots across TV, radio, display and digital video.
Relying on toilet humor, the ad demonstrates how easy and simply players can play Ninja Casino on the go without onerous registration requirements but rather a simple deposit and play approach.
“We’ve seen massive success with Ninja Casino so far in Sweden and Finland. The impressive growth has been organic so we are confident that this big marketing push will significantly increase visitor numbers and turnover and be replicated as we launch in future markets,” Stefan Olsson, chief executive officer of Global Gaming, said.
“As we don’t use personal details in the traditional way, we have a completely different method of communication with our players. Gaming becomes quick, easy and hassle-free for the customer. It is a new way of playing that gives power to the player and treats them with respect,” Olsson concluded.
The ad can be watched here: