The new Champions Hockey League in Europe has signed a three-year sponsorship deal with internet gambling company NordicBet.
The gambling company will be granted exclusivity in the sports betting category, and will present a statistic section from the CHL on its official website.
In addition, NordicBet will also benefit from branding on perimeter boards during all CHL games and full integration across official communication and promotional materials, including the CHL website and streaming platform.