Norsk Tipping selects Playtech for interactive content
News on 1 Jul 2015
News on 1 Jul 2015
Omni-channel gaming software and services supplier Playtech plc has won a major contract to supply Norway’s state-owned gaming operator Norsk Tipping with locally adapted content across more than 4,300 interactive gaming terminals.
The deal was awarded to Playtech subsidiary Videobet Interactive Sweden and two other companies in a heavily competitive process involving seven other suppliers.
The contract is for an initial two-year period, with an option for further one year extensions.
In partnership with Norsk Tipping, Playtech will further develop its interactive terminal games offering and, in August, will begin delivery of a suite of interactive retail gaming content designed specifically for the Norwegian Belago (bingo halls) and Multix (retail) environments.
The deal is in addition to Playtech’s current contract to provide Norsk Tipping with more than 4,300 gaming terminals as well as the innovative TruServ platform, the engine that powers the Norwegian retail and bingo hall gaming markets.
Shimon Akad, COO, Playtech, said: “We have an excellent relationship with Norsk Tipping and this news only serves to reinforce this.
“The content agreement is in line with our regulated markets strategy and strengthens our market share in Norway alongside our existing software, systems and hardware provision.”
Lene Finstad, EVP Product and Brands, Norsk Tipping, said: “We are excited to have Playtech as one of our three partners for the delivery of new interactive terminal games. In its tender the company demonstrated a deep understanding and a highly attractive games strategy for the Belago and Multix markets, and we look forward to bringing a wide range of new content to these markets to further develop them.”
