Lottoland’s woes in Australia continued to grow Tuesday when the Northern Territory provincial government, where the “synthetic” lottery is licensed, instructed the regional regulator Northern Territory Racing Commission to amend its rules to prohibit betting operators from taking wagers on the outcome of Australian-based lotteries.
The NT Attorney General, Natasha Fyles, told local reporters “…concerns have been raised about how this synthetic betting practice has undercut hardworking small businesses, including many news agencies,” and said she was taking action after listening to complaints.
The apparent NT hostility to Lottoland follows that of other Australian provinces importuned by local rivals alarmed by Gibraltar-registered Lottoland’s success Downunder, where in just over a year the industry disrupter has grown a player base in excess of 600,000 Australian punters.
Australian gamb.ing giant Tatts allied itself with retail newsagents who sell lottery tickets to lobby against Lottoland at provincial and federal levels, mounting a well-funded publicity campaign against the interloper (see previous reports).
Luke Brill, Lottoland’s Australian chief, did not appear unduly perturbed by the latest news, saying that until official government specifics on restrictions were published and enacted it would be business as usual for his company.