Among the many new online gambling products set to launch at ICE early next month will be SBTech’s new Chameleon360 online betting and gaming turnkey platform, the company announced in a statement this week.
The platform combines SBTech’s sportsbook with a portfolio of products from quality game suppliers such as Net Entertainment and Microgaming, and offers players a way to access a comprehensive and diverse gaming experience across multiple channels through a single signup.
Itai Zak, the chief executive at SBTech, claims that the new platform is an all-in-one solution for operators.
“It’s like a one-stop-shop for real and true gaming and betting online and retail operations but with full control and flexibility for every business owner,” he said in a statement this week, adding that the product would be demonstrated alongside his company’s new HTML5 mobile and retail sports betting offerings at ICE.