Nottingham Forest inks sponsorship deal with online betting firm

Nottingham Forest Football Club has announced a partnership with the digital entertainment and sports betting company, BetBright.

The new deal represents the most significant front-of-shirt agreement in the club’s history and will see the BetBright logo placed on the front of playing kits for the first team. The partnership with Nottingham Forest is BetBright’s first front-of-shirt contract with an English football club as the company takes its most significant step as part of a major wider investment into marketing its brand.

A key element of the partnership will be a fan-focused approach. As a first step of showcasing the importance of Nottingham Forest fans to BetBright, the company has agreed to change its colorful logo to an all-white version in the knowledge that the Garibaldi Red shirt is of the upmost importance to supporters.

David Cook, chief commercial officer at Nottingham Forest, said, “The supporters of Nottingham Forest are of huge importance to us and we look for our partners to have a similar fan-first approach. We look forward to working with BetBright and are excited by the plans they have for the partnership.”

Sarne Lightman, managing director at BetBright, is delighted to be partnering with Nottingham Forest, saying, “We have built our own proprietary technology, driven by innovation, allowing us to provide a unique sports betting experience for our customers.

“Like Forest, our goal is to be a Premier League brand in the next 12 months and we are very excited that our brands can take this journey together.”