Novogoma takes scratch cards social

Neogames subsidiary Novogoma has introduced a social entertainment aspect to scratch off games in an initiative dubbed “Scratch Mart”.

Scratch Mart, is Novogoma’s first social game holding a sizeable portfolio of scratch-off based games.

Consisting of various progressive levels, players are able to play along with friends by competing on the leader board and sending gifts to friends to help them progress through the games.

Oded Gottfried, chief executive officer of Novogoma commented: “Within the Social Gaming arena, it appears that the scratch-off spot has been forgotten and remained untapped. The combination of Neogames’ strength and wealth of knowledge in the gaming industry as well as Novogoma’s expertise in the social world has allowed us to produce the most advanced social scratch-off game to date.”

A mobile and tablet version of Scratch Mart will launch in the near future.

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