Novomatic and Sportradar innovate in new partnership

Novomatic Gaming Industries and Sportadar are partnering to develop a line of sports betting products and services initially focused on a turnkey solution for the retail sector.

The solution, which will initially be rolled out in the Italian market, will be built around Sportradar’s Managed Trading Services (MTS) and include self -service betting terminals and cash desks.

Bartholomäus Czapkiewicz, Managing Director of NOVOMATIC Gaming Industries said: “It has become clear that sports betting is a growing opportunity that we are making serious in-roads into.

“We offer a platform with distribution channels that is unrivalled, therefore, we found in Sportradar a company highly established in the sports betting space that complements and supercharges our mutual offering.

“We look forward to this collaboration in order to provide leading sports betting products and services worldwide.”

“Novomatic needs no introduction to anyone with any interest in the betting and gaming space, and the confluence of the group’s hardware, technology and reach, with Sportradar’s credentials in odds, data and risk management should pique the interest of all retail and digital operators around the world,” Carsten Koerl, founder and CEO of Sportradar, added.

“Our initial focus will be products focused on the Italian market, and we will work tirelessly to support Novomatic in terms of future product development and geographic expansion.”

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