NYX Gaming group report record breaking Cheltenham
News on 21 Mar 2017
News on 21 Mar 2017
NYX Gaming Group, through its subsidiary Openbet, has revealed a 36 percent increase in peak bets per minute at a record-breaking Cheltenham Horseracing Festival, 76 percent of which were placed via the mobile channel.
The company handled 227.16 million account transactions at the Cheltenham Festival via its OpenBet platform, its most successful ever.
NYX CEO, Matt Davey, commented: “OpenBet has long understood the importance of the Cheltenham Festival to its customers. With an extraordinary number of transactions to handle, it is one of the most critical weeks in the calendar, with no room for downtime. We are incredibly proud of our performance and reliability.
“The mobile statistics underline the ongoing shift in player behaviour – and the benefits of our commitment to a product-led strategy in delivering technology that supports player needs and delivers the performance OpenBet is known for.”
