NYX Gaming seals deal with Endemol Shine Gaming

Online gambling software and games provider NYX Gaming has inked an exclusive intellectual property agreement with Endemol Shine Gaming that will see new games added to the the NYX Open Gaming System.

The first game due for release will be Oliver Twist next (November) month. The new game will be a 5 reel video slot with a multi-layered bonus game, in which players roll their way through Oliver Twist’s Dickensian London, collecting as many rewards as possible along the way. The journey features Nancy’s Bingo, Mr Bumble’s Workhouse, the Dreaded Peelers and plenty of mischief en route to the ‘final job’.

NYX Gaming commercial director David Johnson said in a statement Friday:

“Endemol Shine’s IP will be a strong addition to the NYX portfolio of content and we look forward to working together to bring additional instantly recognizable brands to market.”

Owain Walbyoff, managing director, Endemol Shine Gaming added: “This deal marks the first of many for Endemol Shine Gaming’s branded games via NYX’s extensive operator network.”

Endemol Shine Gaming, part of Endemol Shine UK is a division specialising in licensing and monetising both Endemol Shine and third party entertainment properties in the gaming space. The company has successfully partnered with many of the major players in the gaming sector including Electronic Arts, William Hill, Betfair, National Lottery, Ladbrokes, Paddy Power and Skybet.

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