NYX to provide social gaming platform to Nevada land casino

The NYX Gaming Group has inked a partnership deal with Nevada Gold and Casinos Inc. that will see the internet gambling software company provide a new social casino application.

The App will be launched within Facebook, enabling Nevada Gold’s players to enjoy casino games in play-for-fun mode, while providing Nevada Gold’s bricks and mortar properties an innovative marketing opportunity.

The companies will work in partnership to develop a fully integrated social gaming product to leverage Nevada Gold’s US land based casino and gaming properties across Washington and South Dakota.

The implementation will be carried out by NYX’s NextGen Gaming division, providing a fully hosted social gaming application and all the operator tools required to run a virtual currency gaming site on Facebook. The operator will manage the marketing and customer engagement activity.

The platform includes full access to configurable back office and reportage on KPI’s, full player data ownership, the lobby, games, integrated Facebook credits and key social features such as leaderboards, levels and badges, gifting and bragging.

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