Ocho Casino signs up for new fantasy sports betting product

Players at JuegaOcho.com will soon have access to a unique offering which combines fantasy football management and sports betting, says a spokesman for TotelFootball.

The company has inked a content partnership agreement with Ocho Gaming, an online gambling operator in the Latin American market though its JuegaOcho.com brand.

The agreement will see JuegaOcho.com members presented with a localised TotelFootball offering this season, ahead of the 2014 World Cup in Brazil.

Players in the soccer-obsessed region are expected to join the worldwide TotelFootball prize pool, which ensures liquidity and bigger payouts, as they wager on the performance of teams selected from top European competitions, including the Premier League, Champions League, La Liga, Serie A and Bundesliga.

“This partnership with Ocho Gaming marks an important step in the growth of our business,” said Keith McDonnell, TotelFootball’s business development director. “Our strategy is focussed on increasing the reach of our product as we strive to become the global destination for fantasy sports betting.”

Headquartered in Lima, Peru, JuegaOcho.com was launched in 2012 to provide real-money wagering opportunities to the emerging Latin American market. Available in Spanish, Peruvian Spanish and English, JuegaOcho.com will offer TotelFootball alongside its extensive suite of online casino and slot games, sports betting and bingo products.

“It is impossible to overestimate the popularity of the beautiful game and the passion of its supporters in Latin America, so bringing TotelFootball to JuegaOcho.com gives us a real point of differentiation in the market,” said Jeff Cooper, CEO of Ocho Global.

“The game will be a valuable asset as we look to grow and diversify our customer base as well as a key offering to current players.”