Odobo in first content deal with online gambling operator

HTML5 games supplier Odobo has signed a content deal with UK online gambling group bet365 that will see the operator offering its players a wider selection of games developed by game studios using Odobo’s unique Game Development Kit.

Two new games, The Legend of Olympus from Rabcat and Baccpo from AppleJack Gaming, have already been integrated into bet365’s offering and are proving popular, a company spokesman said Wednesday.

Odobo’s business model enables a wide range of competent developers to place their games with leading operators looking for fresh content to differentiate their mobile casinos from the competition.

Odobo founder and CEO, Ashley Lang, says: “This announcement is the culmination of many months of hard work from the teams at Odobo and bet365. Together, we share a commitment to providing players with fresh and exciting content and with such a vast player community, we are delighted to announce bet365 as our inaugural partnership. This is a very important milestone for Odobo and in bet365 we have secured a premier global partner”.

All existing and upcoming games will be offered for play in multiple languages and currencies. Players and operators wishing to try out the available games in free-play mode can do so at the OdoboPlay.com website.

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