Ombudsman says no to Danske Spil slogan

Danske Spil’s slogan “For joy and benefit” has been criticised by the Danish consumer ombudsman who ruled it misleads customers into believing that the group’s profits are distributed to good causes and not, as is the case, given to the State.

Danske Spil expressed its surprise at the verdict but said it would comply with the ruling and remove the slogan from all marketing material.