OMD UK wins Betway media account

Media agency OMD UK has been selected by online gambling operator Betway to handle their media account valued at around GBP 30 million per annum.

OMD U.K. won the account following a four-way pitch faciliated through AAR.

The contract, which takes effect from April 2018, replaces Betway’s seven-year relationship with Starcom.

“Over the course of the detailed selection process, they [OMD U.K.] demonstrated not only their technical competency, but also their shared commitment to demonstrating our ‘For the love of the game’ philosophy,” Betway CEO Anthony Werkman said.

“The possibilities this partnership presents us in the U.K. are incredibly exciting. We look forward to OMD keeping the Betway brand front-of-mind among our target audience, while adhering to the strict responsible marketing principles that run throughout our business.”

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