Online bookmaker relaunched in the UK by EveryMatrix

EveryMatrix announced Monday that it has completed a successful migration of Bookee, the swipe-to-bet mobile gaming application, onto the EveryMatrix platform.

Founded by industry veterans Adam Kalmanson, previously with William Hill, and Adam Wilson, once of 888, with the aim of creating a personalised and social platform for the recreational gambler, Bookee is a mobile-only platform that bets on simplicity, displaying a Tinder-esque swipe-to-bet feature that allows the punter to place or reject bets with a simple swipe.

The online bookmaker has been live in the United Kingdom for two years and took the opportunity to refactor the app before launching on EveryMatrix.

Although the first phase of the launch is focused on the integration of OddsMatrix sportsbook and MoneyMatrix payment platform, Bookee will use the full suite of EveryMatrix products, including exciting casino content powered by EveryMatrix flagship product CasinoEngine iGaming Integration Platform.

Kalmanson said, “This is an important step for the business. We have proved that Bookee can operate in the U.K., the toughest landscape in the industry. We have spoken to tens of thousands of customers over a six-month period and are proud of the product we have launched with what we see as a perfect partner.”

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