Online casino firm hires heiress for TV work

The at one time ubiquitous socialite and heiress Paris Hilton will be in your face again soon following a television advertising deal with online casino operator BGO Entertainment.

BGO has hired Hilton to star in a new UK-facing TV campaign alongside actor Verne Troyer, who has worked with BGO previously and is perhaps better known as Mini-Me in the Austin Powers movies.

The ad is set to go live in May and follows on from a successful TV campaign launched last November which featured the controversial social media star Dan Bilzerian (see previous reports).

Richard Skelhorn, co-founder of BGO said this week, “I hope our next TV campaign is just the start of what will be a very successful relationship for both parties. Our recent success after the introduction of Verne and Dan has been incredible. The script we have been working on with Paris is very cool and I hope to increase our exposure and build upon our female player base in particular.”

The advert will be filmed at The W hotel in Los Angeles this (April) month, with Troyer starring as ‘The Boss’ of the casino.