Online casino group names new CEO

Boris Chaikin, a 20-year online gambling industry veteran with wide experience in marketing has been appointed chief executive officer of the Soft2Bet group of online casinos, leading a workforce of 120 across 12 European countries.

Chaikin has wide executive experience in strategic and operational management, including previous involvement in CRM, new products, marketing and business management.

Soft2Bet was founded two years ago and includes online casinos Alf, Boa Boa, Buran, Cadoola, Campobet, Casinia, Malina and Yoyo among its assets.

Licensed in Curacao and registered to a Cyprus-based owner, the company offers a wide range of games from quality providers and generates annual sales of Euro 124 million.

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