Online casino operator signs up top AFC fighter

Online casino and sports betting operator Betsafe has signed up Conan McGregor as its European ambassador, and will benefit from the huge publicity around the AFC fighter’s August 26 confrontation in Las Vegas with boxing champion Floyd Mayweather.

Betsafe is offering odds of 49/1 to all new customers that the Irish star will be victorious in the much-hyped clash, which has been billed as the fight of the century..

McGregor and Betsafe have also teamed up to create ‘Notorious Airways’, an exclusive private jet service to fly competition winners to the fight.

The sponsorship with Conor McGregor will run for the next 18 months across Betsafe’s EU territories.

Betsafe branding will appear on McGregor’s shorts for the upcoming Mayweather fight, and a variety of activations will bring Betsafe customers closer to the UFC star over the coming months.

Betsafe will use the sponsorship to create exclusive and innovative content, while also offering its punters bespoke betting offers.

McGregor joins a growing Betsafe sport sponsorship roster that includes Manchester City FC, Tony Bellew, Jimi Manuwa, Cage Warriors, and Saracens rugby.

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