Online casino sponsorship for Derby County FC
News on 31 May 2018
News on 31 May 2018
Online casino operator 32Red has signed as shirt sponsor for Derby County football club’s 2018/19 season in a move that will see its logo displayed on the front of all of Derby’s first-team Umbro kits for the season, as well as all adult replica shirts.
Derby fans will get their first chance today (May 31st) to see the new Umbro home shirt for next season.
32Red’s partnership with the club will provide the online casino with a digital platform around Pride Park Stadium to further increase awareness of its brand. 32Red will also be running events and competitions for Rams supporters in the near future.
Ashley Peden, Derby County’s head of partnerships, said: “We are excited by this partnership with 32Red, who are part of the Kindred Group, and the opportunities it will provide for both parties.
“32Red are current, forward-thinking, and a brand with a proven track record of sponsoring high-profile football clubs and we are thrilled that they will be Derby County’s principal shirt sponsor for the 2018/19 season.
“We look forward to building a strong relationship between our two brands both on and off the field over the forthcoming year and we would like to thank Kindred Group for their support.”
Neil Banbury, general manager Kindred UK, said: “We are extremely proud to partner with Derby County, a traditional and successful club. It has been a pleasure to deal with the club in agreeing our principal club partnership that will see the 32Red brand on the front of the shirts and the training kit.
“We look forward to building on our successful history in football sponsorship and providing Rams fans with the excitement and entertainment that has made 32Red an industry-leader in online casinos. The ambition of the club is evident to see and we wish the club and the fans every success in their push to the Premier League.”
32Red replaces Avon Tyres as the club’s new principal shirt sponsor, after a two-year association that saw Avon Tyres as secondary and principal shirt partners. The company will retain a brand presence around Pride Park Stadium for the forthcoming season.
