Online casino to sponsor crime watch list and money shows

Online casino operator PlayOJO has revealed that it is to sponsor two Swedish television and radio shows as it strengthens its brand presence.

The company has committed to sponsoring the television crime watch list Efterlyst, along with the popular Vinn Adam’s Pengar (Win Adam’s Money) competition section of the Vakna med NRJ (Wake up with NRJ) radio show.

The deals form part of PlayOJO’s aggressive marketing strategy in Sweden and come hot on the heels of the operator sponsoring hit reality TV series Paradise Hotel (see previous report).

Hasse Aro presents Efterlyst live from TV3’s Stockholm studio, following police as they work on unsolved crimes across the country.

The Vinn Adam’s Pengar competition is a segment on Vakna med NRJ that runs over several weeks and sees listeners answer questions to win presenter Adam’s money.

The sponsorship agreements will be further strengthened by PlayOJO, which is powered by SkillOnNet, launching its latest TV ad campaign in the country.

Peter Bennett, head of brand marketing at PlayOJO, said Tuesday: “The combination of these sponsorship deals and the launch of our latest TV ad campaign will increase awareness of our positioning and further establish PlayOJO as one of the most popular online casino brands in Sweden.

“In less than a year, PlayOJO has gone from new market entrant to household name thanks to our aggressive on and offline marketing strategy and the superior experience based around transparancy we offer our players.”

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