Online gambling affiliate marketing group buys online sports betting platform

The European online gambling affiliate marketing company RakeTech Group, announced Thursday that it has acquired leading sports betting platform BetXpert and gambling affiliate company Turtle Gaming, as it continues to pursue an expansion strategy.

BetXpert is a one-stop destination for sports content, expert betting advice and live scores from sports across the world, available in both Danish and English. Turtle Gaming is based in Malta and operates numerous casino and sports betting media outlets, including leading Finnish websites TurtleBet and Nettikasinot.Casino.

Michael Holmberg, RakeTech Group CEO, said in a company statement announcing the deals:

“The acquisitions of BetXpert and Turtle Gaming have advanced our position as a provider of gaming affiliate content in Europe. BetXpert is a well-known brand renowned for quality journalistic content and an objective view of the gambling industry. The Turtle Gaming acquisition provides us with multiple high-quality online gambling media websites that will further enhance our position in Finland.”

Tue Lumbye, founder and CEO of BetXpert, added: “RakeTech’s plans for the future are really impressive and will help strengthen our longstanding position as Denmark’s leading sports betting media platform.”

The acquisitions come off the back of a Euro 70 million investment that was secured earlier this year to fund development in Europe. RakeTech has experienced remarkable growth in recent years, which includes the acquisition of 13 online affiliate companies.

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