Online gambling company in new Spanish TV show

Online gambling group 888 has embarked on another innovative marketing exercise, joining the Spanish Nitro television channel in the production of a new show dubbed 888casino.

Publicity material claims that the show allows Spanish viewers to become players in a real casino setting, airing in the wee small hours of the morning on the channel.

The first shows will focus on live roulette, backed with professional presenters and innovative promotions

Nitro is a Spanish commercial television channel owned by Antena 3 de Televisión. Its programming is aimed towards a male audience aged 35 to 55.