Another online gambling football tie-up

English soccer club Swansea City has entered into a new exclusive partnership with SBOBET who has become the team’s official Asian betting partner for the upcoming Premier League season.

“This is an exciting partnership that will help spread the Swans name throughout the world,” said Leigh Dineen, vice chairman at Swansea City. “There is huge interest in the Barclays Premier League in Asia and we want to be at the forefront of that interest.

SBOBET has additionally agreed to assist Swansea City with unspecified “adult initiatives” within the local community.