Online gambling industry picking up again

Aruvian Research, a major gambling consultancy and research outfit based in India, has released its latest study of the global online gambling industry under the title “Michael Porter’s Five Forces Analysis,” reporting that the business is one of the fastest growing internet industries with a net worth of $30 billion in 2011 and a rising expansion rate of 2.5 percent following a slowdown in 2009 due to the worldwide economic recession.

The company predicts that expansion will continue in the next five years, with online casino, sports betting and even poker dominating in an industry driven by factors like deeper internet penetration around the world.

Aruvian says Europe is leading the charge at present with a trend toward national regulatory regimes. In 2012, European online gambling business operators recorded almost a 45 percent increase in total online gambling yield, the researcher reports.

The study examines five forces which determine the competitive intensity and therefore attractiveness of a market. These consist of those forces close to a company that affect its ability to serve its customers and make a profit. A change in any of the forces normally requires a company to re-assess the marketplace.

The report covers industry statistics, a value analysis, industry segmentation, and forecasts for the future, along with a review of the bargaining power of buyers and suppliers, competitive rivalry, new entrant threats and the dangers of industry substitution.

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