Online gambling prevalence remains stable says U.K. regulator

ICM Research, the independent research outfit commissioned by the UK Gaming Commission to keep tabs on the prevalence of online gambling in Britain, has released its latest quarterly report covering the three months to end June 2013.

The numbers show that there has been little change in the number of adults indulging in online gambling, based on the 4,000 strong study sample used by ICM.

* 8 percent of respondents said they had taken part in at least one form of online gambling – no change from the same period last year, or indeed over the 12 months to the end of March.

* The National Lottery continued to dominate online gambling, bringing participation up to 15 percent – marginally above last year’s 14 percent.

* Taking the national lottery out of the stats showed that online sports betting was the most popular for of the pastime, with 4 percent of respondents revealing that they had placed wagers – up slightly from the 3 percent recorded in 2012.

* The highest level of online participation was recorded among the 35-44 years old and 55-64 years old age groups.

* Overall gambling participation, including all land-based and remote forms, remained equally stable, at 57 percent.

* Land gambling continued to be the most popular way of having a flutter by a long way – 73 percent of respondents said they had gambled in this way. Compare that with those who said they gambled exclusively online – just 12 percent, and those who dabbled in both – 15 percent.

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