Online gambling software provider appoints new head of sales for Europe

Online and mobile casino content provider, iSoftBet, has hired Mats Lundin as head of sales for Europe.

Lundin will be responsible for driving sales in regulated markets across Europe for the developer’s existing portfolio of titles, along with regular new releases. He joins  iSoftBet from slots developer Play’n GO where he was sales manager, and will report directly to iSoftBet’s chief commercial officer, Michael Probert.

Lundin is the latest in a line of iSoftBet senior hires, including Andrew Bonnici as Head of BI previously at Betsson and Ofir Haber, Head of Product who previously worked at 888 and SB Tech.

Michael Probert, CCO at iSoftBet, said: “Mats has a wealth of experience in the iGaming sector, and we believe he will play a key role in building even more momentum behind iSoftBet as we continue to establish ourselves as the go-to online casino content provider and aggregation platform.”

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