Online gambling a win-win

The respected investment publication Motley Fool published a positive article on internet gambling this week, pointing out that with US states struggling to stretch their budgets, many lawmakers appear to be more positive about legalising online gambling.
The article summarises current moves at both state and federal level to introduce legalisation measures, reporting that whilst land casino operators may lose some business to online gambling, such legislation might allow them to better profit from their own internet gambling offerings.
“Like other online operations, virtual casinos have little overhead, easy scalability, and potentially high profit margins. Casino operators could even offer benefits and rewards tied to their brick-and-mortar properties, driving additional traffic there,” the article asserts.
The piece goes on to claim that since online gambling is easier to access, it may draw more gamblers, and perhaps more frequent visitors, quoting a recent study in Canada which found that online gamblers spent an average of nearly Cdn$10,000 each annually, compared to just over Cdn$500  for land gamblers.
Some land gambling outfits were already making moves to secure positions in the online milieu, the article points out, citing Foxwoods and Harrah’s:  “Several members of the casino industry are already positioning themselves to profit. The Foxwoods Development Company is partnering with an online gaming company, and Harrah’s has already launched online casinos in areas where such gambling is currently regulated.”
The vast Asian market also offers possibilities, especially if the Chinese government is persuaded to open up online gambling, thus bringing in the giants Macau gambling firms.
“In gambling as in many other facets of business, change is clearly in the air — and companies that don’t keep up with changes may end up left behind,” the piece concludes.

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