The online gaming cloud is here

British Telecom and OnLive, a pioneer of cloud gaming technology, have embarked on a project which could change the way in which gaming, and gambling, is delivered and used.  This week the two companies launched a breakthrough on-demand video game service at the 2011 Eurogamer Expo in London.
Gamers across the UK can sign up for free at Onlive.co.uk and instantly play about 150 top-tier non-gambling games via almost any broadband Internet connection on their HDTV, PC or Mac, and soon on iPad and Android tablets.
BT is the first internet service provider in the UK to offer cloud-based gaming to customers through its exclusive partnership with OnLive, making the service available to 11 million households.
To mark the launch, BT is giving its 5 million broadband customers three months free access to 100+ games when customers sign up. OnLive traffic will not count towards BT broadband customers usage allowances until the New Year, regardless of their broadband option.
The statement embraces a massive list of the latest games in the business, which will be available over the service.
OnLive has signed up the major games retailer Game Group plc as a strategic launch partner for OnLive. Game will introduce the OnLive Game Service to millions of customers in the UK and eventually across Europe and elsewhere, starting with ecommerce sites like game.co.uk and gamestation.co.uk later this year. The OnLive Game System, OnLive Universal Wireless Controller and OnLive Game Service digital offerings will then be extended through the Group’s 615 UK stores and integrated with the Group’s popular loyalty schemes.
OnLive is a revolutionary new concept in video gaming, instantly delivering the latest high-end games on demand through the Internet to virtually any device, regardless of its performance capabilities, with the simplicity of streaming video.
No console, no high-end computer, no discs, no huge downloads. Plus unprecedented community features like massive spectating, Facebook integration, Brag Clip videos and spectating voice chat, both throughout the UK and across the Atlantic.
Steve Perlman, OnLive founder and CEO claims:  “OnLive is an entirely new way of experiencing top-tier video games, anywhere, anytime and on virtually any connected device, whether TV, PC, Mac or tablet, with awesome cloud-powered features and community unlike anything you’ve ever seen before, with new titles typically released the same second they are available on consoles and PC.”

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