Online industry managers to create new online casino enterprise

Two industry managers, former NetEnt regional chief Michael Pedersen and former head of operations at LeoVegas, Stefan Lind, are joining forces to create a new and pioneering online casino titled Letsbet.com, which they plan to launch early 2018 with an initial focus on the Nordic region.

After a year of extensive research, the two founders believe there is a completely new category of online real-money casinos on the way. This new breed of casinos will see more social aspects from land-based and virtual currency environments implemented into a real-money setting.

“When you visit a land-based casino, do you sit down at the empty Blackjack table or the one with one seat left and people having fun? Casino players might not always want to directly speak to other players, but it’s clear that they often like to interact with the casino staff and enjoy the indirect presence of other players; that’s what we are trying to replicate using the latest technology.” says Lind.

The duo claim that Letsbet.com will have a number of industry-first features, for example daily live broadcasts, presented by casino hosts, giving players a new level of entertainment and interaction with the brand. With the rise in popularity of everything live and using top-notch streaming technology, this feature aims to increase conversion rates, extend session times and in general increase retention rates by building closer relationships with players.

Another industry-first feature will be a complete instant messenger function that allows players to add friends, create groups and chat if they wish. The concept is based around a secret agency theme, where the player joins as the “new recruit” and moves up the ranks by completing assignments and missions.

Letsbet.com is launching through the Together Gaming (BetHard Group) platform, which holds an MGA license.

Players will have access to all the premium game titles from providers such as NetEnt, Microgaming, Yggdrasil and Quickspin.