Online sports betting operator extends cricket sponsorship

Durham County Cricket Club has announced that online sports betting operator 188BET has signed a one-year contract extension that will see the bookmakers remain as a sponsor for the 2018 cricket season.

The extension will see 188BET logos featured prominently around the Emirates Riverside stadium and the betting specialists will continue to sponsor Durham’s T20 Blast half-time activation.

Durham County Cricket Club, sales director, Tom Seymour, said Thursday: “We’re delighted that 188BET will be with us next year and look forward to working closely with them over the 2018 cricket season.

“The work we did in 2017, including the 188BET family zone at our England v West Indies International fixture in September worked excellently and we hope to continue to bring Durham fans a range of special offers and prizes.

“188BET have worked hard to try and drive its audience to Emirates Riverside using competitions through social media channels and digital communications.

“Discussions have been ongoing since the end of the 2017 campaign about how we can develop the partnership and we’re delighted that 188BET were happy to commit to another year having seen the value of working alongside Durham County Cricket Club.

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