Online sports betting operator launches major European advertising drive

European online sports betting operator NGS Bet (Bahis) has launched a new year-long advertising campaign targeting sports fans across Europe.

The campaign was created by the MAG agency (Media Agency Group) and is multi format in nature, with a strong football stadium presence element, especially at La Liga matches in Spain.

NGS Bet’s advertisements will feature during fixtures involving Real Madrid and FC Barcelona throughout the course of the upcoming season – two teams that have a combined following of 90 million fans from across Europe alone.

MAG chief executive John Kehoe, said in a press release launching the campaign this week:

“Our campaign has been meticulously planned and will see the growing online betting site positioned in front of its core audience of millions of sports fans from across the continent. We’re confident that NGS Bet will enjoy some fantastic results from an exciting campaign.”

Based in Manchester and London, MAG works with clients including Amazon, Ferrari Land, Bermuda Tourism, Herbalife, Football Pools and AMC.