Online sportsbook hires “The Analyst” for major cricket tournament
News on 30 Jun 2015
News on 30 Jun 2015
Award-winning journalist, broadcaster and former cricketer Simon Hughes, aka The Analyst, will be providing a detailed blog for online sportsbook Betway on this summer’s Ashes cricket tournament.
Hughes, who works for Channel 5, the BBC and The Times, will delve deep under the surface, providing exclusive, expert analysis on all aspects of the series, which traditionally pits Australia and England in a struggle for cricket supremacy.
The former Middlesex bowler will provide full social media support to promote the blog throughout the summer, as well as giving Betway rights to use his name and image.
Betway have signed a number of brand ambassadors over the past six months, including Mike Tindall for rugby union and Sky Sports’ Sarah Stirk for golf.
Betway’s Alan Alger said Monday: “Simon will be providing the most insightful content out there. He’s able to uncover things that most cricket fans wouldn’t even have considered and it’s a blog that’s not to be missed this summer.”
