Openbet in deal with TotelFootball

Ireland-based Fantasy sports betting pool provider TotelFootball has signed a partner agreement with OpenBet in time for the 2013/14 football season.

OpenBet licencee’s integration of TotelFootball’s flagship fantasy sports pools betting product will provide customers with a broader offering while giving operators an alternative acquisition tool.

“OpenBet has been successfully providing sportsbook software to major operators for more than 15 years so this is a hugely significant deal for TotelFootball,” said Keith McDonnell, TotelFootball’s business development director.

“We have created a product that has the winning combination of being simple to understand, play and very easy to integrate. With fantasy games viewed as being integral to social strategies, TotelFootball is a versatile product that penetrates beyond the sportsbook environment.”

TotelFootball allows players to combine fantasy football management with sports betting by wagering on the performance of their line-ups from top European competitions, including the Premier League, Champions League, La Liga, Serie A and Bundesliga.

The concept operates as a networked pools model, much the same way as the poker network model, by pooling players from a variety of betting operators to deliver scale and liquidity.

“Fantasy games are wildly popular all around the world and TotelFootball has captured their most appealing aspects and added the all important sports betting element,” added Max Francis, OpenBet’s commercial partner manager. “There really isn’t another product like it on the market. It is proven to attract new players and I am sure it will only become a more important acquisition tool given the size of the fantasy sports market.”

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