Optima expands Betfred partnership 

Seville and London-based sports betting and igaming solutions provider OPTIMA has expanded its existing partnership with Betfred Group, supporting the launch of the Betfred brand in Spain’s market.

Under the terms of the extension, OPTIMA will provide Betfred its omni-channel player account management and sports betting system OPTIMAMGS.

Mark Stebbings, managing director, Betfred:

“Optima was the natural choice for Betfred as we look to expand into the Spanish market.

“We have partnered with Jacob Lopez and his team because of their professionalism and the flexibility of their technology as we expand internationally.”

Jacob Lopez, founder and chief executive officer, OPTIMA:

“It is a pleasure working with the very knowledgeable BETFRED team side by side; we are delighted Betfred management team appreciates the work our teams are doing in the United Kingdom, where they are one of the leading omnichannel operators, and the flexibility of our platform to adapt to different markets.

“The great combination of our sports betting and igaming omnichannel platform technology together with Betfred’s sports betting and gaming expertise will bring a leading international operator to the top of the Spanish market.

“At Optima, as we do for all our appreciated partners, we will work relentlessly for Betfred to fully deploy their product strategy in the very competitive Spanish market.”

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