Optima in GTech MarginMaker sports betting deal
News on 26 Aug 2014
News on 26 Aug 2014
Gibraltar-based Optima, a B2B supplier of turnkey sports betting and gaming solutions, has announced a significant investment into GTech’s MarginMaker sports betting platform, along with the acquisition of a perpetual licence to support the MarginMaker sports betting and gaming services business.
Jacob Curciel, CEO of Optima, explained Tuesday that the agreement had two main elements:
* Firstly, Optima is taking over licensing, support and development services for a group of existing GTech sports betting and gaming customers on the MarginMaker platform;
* Secondly, Optima has acquired, by way of a perpetual licence granted by GTech, rights to sublicense the MarginMaker platform to the global sports betting and gaming industry.
“The MarginMaker platform delivers to players a first-class sports betting and gaming experience across retail, online and mobile channels, and is the ideal platform to develop Optima’s business,” said Curciel.
“For several years Optima has supplied development and support services to sport betting and gaming organisations, many of which already use MarginMaker for their retail and online operations.
“The time was right for Optima to invest in acquiring full global rights to sublicense and support the MarginMaker platform in designated markets so that it will continue to deliver an integral, high quality service and software to its existing and new partners.
“Optima will continue to invest in MarginMaker to improve the platform and keep it up-to-date with the latest industry and regulatory requirements.
“The acquisition both strengthens Optima’s B2B offering and enables the development of the platform to its full potential. That is what we intend to do for the benefit of our partners.”
Paul Mears, GTech VP for commercial interactive and sports betting added:
“This agreement ensures that GTech’s existing commercial customers using MarginMaker will receive high-quality ongoing support from Optima, enabling GTech to focus on implementing its next-generation sports betting platform for large-scale commercial and World Lottery Association customers.
“Optima’s staff has excellent experience with betting and gaming, is passionate about MarginMaker technology, and has demonstrated a commitment to excellence throughout this process.”
