Optima secures Betfred deal to provide multi-channel gaming suite platform

Spanish betting technology group Optima announced Thursday that it has signed an agreement with the Betfred betting group for the provision of the Optima Multi-channel gaming suite platform and ongoing development and support for Betfred’s online, retail and call centre business.

As part of the agreement, from January 2018 Optima will manage the core platforms development and support for Betfred. The deal includes the rollout of the award winning OptimaMGS platform and its retail product Serverless v2 for over 1600 betting shops supporting near 4,000 point of sale OTC terminals.

In a statement Thursday Betfred said that with this long-term agreement, it looks forward to working with Optima to innovate and progress according to the strategic plans set out by the Group.

“Optima’s expertise, capabilities, quality of its products and services are well recognised in the gaming industry and will be, no doubt, key to our success” said Mark Stebbings, Betfred’s managing director.

Jacob Lopez, chief executive of Optima added:

“Following its strategy to work only with leading operators, Optima is pleased to work with Betfred Group, which is the third biggest operator in the UK market, and more importantly, counts with a very professional and experienced team with a clear vision of becoming a market leader.

“Optima will put all its expertise, services and technology to immediately start helping Betfred to thrive in this very competitive market for the coming years.”

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