Oregon lottery going mobile

Local media reports from Oregon indicate that the state lottery is planning the launch of a mobile app to boost sales and engage with a younger demographic.

Oregon Lottery spokesperson Chuck Baumann said lottery players across the country are aging and the organisation’s biggest challenge lies in diversifying in order to attract a younger demographic.

“We’re just trying to get caught up to something that many other lotteries are doing. And most companies who have a product to sell, they’re selling online,” Baumann said. “Having some sort of a game they can challenge each other with, they can have some rankings and some things like that. So that’s where we’re moving toward.”

Baumann revealed that at least initially the app will be more of a convenience for customers. “They’ll be able to scan tickets to see if they’re winners, they’ll be able to check their numbers, they’ll also be able to find retailers nearest them,” Baumann said, adding the assurance that a range of measures would be introduced to protect consumers, including age limitations and responsible gambling provisions that include time limits and playing budgets.

Related and similar