Daily Fantasy Sports platform provider Oulala has moved into East Africa with SafariBet Kenya.
The official launch of a two-year agreement involving an integration with Oulala’s iframe, and then API, is scheduled to go live early next year.
”We are very pleased that Safaribet has become a new member of our Daily Fantasy Football network,” said Valery Bollier, Oulala’s CEO. ‘
‘While most iGaming operators have begun to acknowledge the growing need to offer new types of products in order to attract younger generations, Safaribet’s team made a crucial step forward as they truly understand the benefits of offering our DFS product.”
Safaribet Kenya will complement its online sports betting services with Oulala’s daily fantasy sports offer including football, basketball, ice hockey, rugby and sports disciplines.
”We are known as a vibrant, disruptive sports betting brand that likes to cut across barriers and drive social interactions, so offering daily fantasy football games fits perfectly into our vision of connecting with our customers on an emotional level,” Imran Premji, CEO at Safaribet Kenya, commented.
”I think that with Oulala’s platform we will further enhance our market position and really capitalise on the World Cup next year.”