Oulala DFS signs Leicester City partnership

Daily fantasy football platform Oulala.com and English Premier League football club Leicester City have partnered for the delivery of a bespoke Leicester City version of the Oulala fantasy football game.

Oulala will also receive extensive exposure within Leicester City’s stadium, as well as upon LCFC.com, the club’s digital channels and within match day programmes.

The Oulala game, launched this past weekend, implements a points system based on more than 70 different criteria, which enables the game to be as close as possible to football reality and rewards users based on their football knowledge.
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Valery Bollier, chief executive officer of Oulala Games believes Oulala shares many of the same values with Leicester City creating a number of synergies between the two businesses.

“This partnership also adds to our global appeal – Fantasy Football is a huge and growing industry in countries such as the US and it will provide those Foxes supporters Stateside and elsewhere an opportunity to take part in the LCFC experience,” Ian Flanagan, commercial director of LCFC, said.

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