Paddy Power awards GBP 7 million ad account

Following the release of Big Al’s Creative Emporium, Irish bookmaker Paddy Power has awarded its e-gaming and sports betting creative ad account, reportedly worth GBP 7 million, to Crispin Porter & Bogusky.
The agency’s pitch was selected over CHI & Partners and Mother with Paddy Power’s head of brand Adam Perrin saying: “We were blown away by the freshness of Crispin Porter & Bogusky’s approach and its use of resource across the US and Europe.”

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