Paddy Power alumni to head Skybet PR
News on 4 Jun 2015
News on 4 Jun 2015
Adam Smith, currently head of external affairs at Paddy Power, is about to take up a newly created post at Sky Betting and Gaming as head of corporate communications, reporting to marketing chief Rob Painter.
PR Week reports that Smith will work with CEO Richard Flint and the rest of Sky’s management team and be responsible for the company’s relationships with politicians, regulators and the media.
Smith previously worked in politics for ten years, including a two-year stint as a special adviser at the Department for Culture, Media and Sport.
Earlier this year Sky Betting and Gaming became an independent company following the sale of its majority share by parent company Sky to CVC Capital Partners, in a deal worth GBP 800 milion .
Painter told the publication: “As an independent company we are growing up quickly. The way our brand and corporate profile is perceived is an increasingly important factor in determining the success of the business.”
